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Tag Search Results for 'media_planning'

Advertising & Media
by Claudia Dale - last updated on Nov 12th, 2009
Use this guide to find recommended resources for researching the advertising and media industries.
Tags: ad_spending advertising advertising_expenditures historical_advertisements media_budgeting media_planning media_usage
Applied Integrated Marketing Communication (IMC)
by Susan Klopper - last updated on Aug 19th, 2009
BUS_431/642. Use this guide to identify recommended resources and research strategies for developing a strategic IMC campaign.
Tags: bus_442/642 campaign_design communications_campaign developing integrated_marketing marketing_campaign media_budgeting media_planning planning promotions situational_analysis

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