Global Marketing Stratetgy  Tags: bus_446 marketing global international  

Make an appointment or simply drop by the Business Library to get customized help for your group project.

• Business Librarian on Reference Desk Mon-Thurs. until 8 pm
• Week-ends, 1-5 pm
• Email Ask A Librarian with your research question.

Need to practice your presentation?

The library has a newly renovated group study room on the 7th floor

• Reserve the room up to 2 days in advance at the Security Desk
• Use the room for up to 4 hours
• A minimum of 3 people must be present to get the key

This guide directs you to multiple information sources that will be helpful to successfully complete the Group Project for BUS 448.

Use this guide in conjunction with the Goizueta Business Library web page that contains over 100 databases and has links to Euclid, the library catalog, as well as eJournals.

The Goizueta Business Library Team looks forward to partnering with you throughout your research project. Meet with the business librarians regularly to discuss your research process, get guidance on searching databases and advice on additional resources.

Select one of three topics below for your group project

1. Analyze current international marketing opportunities for your company. Find a country or region in which your client is not currently marketing and which presents the greatest opportunity for further expansion with an existing product/service according to your analysis. Develop a comprehensive marketing plan for entry in this country/region.
2. Analyze the introduction of a new product in a country where the company is already present. Discuss the global marketing strategy for this product and develop a comprehensive marketing plan.
3. Examine the global marketing strategies for an industry or product or do an analysis of the process and requirements for marketing in a particular part of the world for a given industry / product. Groups may also discuss global branding strategies for a given company.