Goizueta Business School Library
Business Guides Subjects: Marketing

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Marketing resources

Advertising & Media
by Claudia Dale - last updated on Nov 12th, 2009
Use this guide to find recommended resources for researching the advertising and media industries.
Applied Integrated Marketing Communication (IMC)
by Susan Klopper - last updated on Aug 19th, 2009
BUS_431/642. Use this guide to identify recommended resources and research strategies for developing a strategic IMC campaign.
Global Marketing Stratetgy
by Lee Pasackow - last updated on Aug 19th, 2009
BUS 448. Use this guide for recommended resources and search strategies for your group project.
Integrated Marketing Communications (IMC)
by Claudia Dale - last updated on Sep 25th, 2009
BUS 446/546
International Marketing
by Susan Klopper - last updated on Aug 19th, 2009
BUS 648P. Use this guide for recommended resources and search strategies for your group project.
Marketing
by Claudia Dale - last updated on Nov 02nd, 2009
Use this guide to find recommended resources for marketing projects and questions
SimplyMap
by Lee Pasackow - last updated on Oct 14th, 2009
Use this guide to learn how to navigate SimplyMap.


 

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