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Courses resources

6/60 - 6 essential databases in 60 minutes
by Goizueta Business Library Team - last updated on Sep 08th, 2009
Use this guide as an introduction to business research and resources in the Goizueta Business Library- prepared especially for BBA11
Applied Integrated Marketing Communication (IMC)
by Susan Klopper - last updated on Aug 19th, 2009
BUS_431/642. Use this guide to identify recommended resources and research strategies for developing a strategic IMC campaign.
Citing your Sources
by Goizueta Business Library Team - last updated on Oct 21st, 2009
Use this guide for examples of how to cite print and electronic sources for your research projects and presentations.
Corporate Strategy and M&A
by Susan Klopper - last updated on Sep 02nd, 2009
BUS 472/672. Use this guide to identify recommended resources and search strategies for your class project.
Entrepreneurship
by Susan Klopper - last updated on Oct 13th, 2009
BUS 636 and BUS 471/661. Use this guide to identify the best resources for researching your new business and developing a successful business plan.
Entrepreneurship and New Venture Development
by Lee Pasackow - last updated on Nov 13th, 2009
BUS 436. Use this guide to locate resources that will help you develop the business plan for your new venture.
Global Marketing Stratetgy
by Lee Pasackow - last updated on Aug 19th, 2009
BUS 448. Use this guide for recommended resources and search strategies for your group project.
Global Perspectives
by Goizueta Business Library Team - last updated on Nov 17th, 2009
BUS 503E/505E. Use this guide for recommended resources and search strategies for your team research projects.
Ideation
by Susan Klopper - last updated on Sep 08th, 2009
BUS 441/541. Use this guide for your team ideation project.
Integrated Marketing Communications (IMC)
by Claudia Dale - last updated on Sep 25th, 2009
BUS 446/546
International Marketing
by Susan Klopper - last updated on Aug 19th, 2009
BUS 648P. Use this guide for recommended resources and search strategies for your group project.
Management Practice
by Goizueta Business Library Team - last updated on Aug 19th, 2009
BUS 500A/500B. Use this guide for recommended resources and search strategies for your course research projects.
Management Strategy
by Susan Klopper - last updated on Sep 02nd, 2009
BUS 634. Use this guide for your class project: conducting company and industry analysis and understanding a company's strategy, successes and challenges and the industry landscape and marketplace in which it competes.
Marketing Management
by Lee Pasackow - last updated on Aug 19th, 2009
BUS 340. Use this guide to successfully complete your group presentation.
Multinational Firms & Strategy
by Lee Pasackow - last updated on Aug 19th, 2009
BUS 635/435. Use this guide for your team project.
Process and Systems Management
by Lee Pasackow - last updated on Nov 22nd, 2009
BUS 351. Use this guide to get you started on your group project. Use the tabs to research your industry and competitors.
Strategic Management
by Susan Klopper - last updated on Aug 19th, 2009
BUS 331. Use this guide for your group project; locate company and industry information and conduct competitive analysis.
Sustainability
by Lee Pasackow - last updated on Nov 18th, 2009
Links to guides at other universities that focus on Sustainability resources.


 

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